A new logo for the Cluster of Excellence ROOTS!


The Cluster of Excellence ROOTS unveils its new logo!

ROOTS, the cluster of excellence on socio-environmental-cultural connectivity in past societies at Kiel University, announces the launch of its new logo. Following on the heels of the first cluster research activities, the ROOTS logo will help to expand the visibility of its integrated interdisciplinary research. The logo was conceptualised and created over the summer months by Tine Pape, the graphic designer of the ROOTS cluster, in coordination with the Communication Platform. After this intensive period of development, the ROOTS Executive Board passed the new ROOTS logo during its last meeting at the beginning of October.
As the educational researcher and speaker of the ROOTS Communication Platform, Ilka Parchmann explains: “the new ROOTS logo aims to offer a recognisable sign that encapsulates the intrinsic aims of the research conducted within the cluster, and in particular its relevance in the exploration of past socio-environmental dynamics to understand current challenges and crises”.
This translates into a vision for the logo that “emphasises connections between the past and the present as it is read as a reversed ‘R’, symbolising the cluster´s inquiries into the past, and the double ‘Os’ figuring as an infinity symbol that links past and present”, as Pape recounts.
The logo is one of the first tangible products realised to implement the overall ROOTS visual language. The cluster corporate design reflects the large cluster identity, the multifaceted disciplinary theoretical and practical approaches, as well as individual research expertise. Looking forward, the logo will represent all future activities and events conducted in the framework of ROOTS, accompanying publications, presentations, public outreach activities and other scientific endeavours.


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